What are you doing?
I mean that seriously, what are you doing? What is your influence, your cause?
So what is my point? – First, some context:
The “forces” that are the most powerful influences on the future of our planetary ecological integrity are driven not by corporations, but by people. People who have forged a capacity to make and influence such decisions. They may deliver those decisions through corporate or political channels. But ultimately a person or group of people, driven by a conviction, and agenda and a value system, make a decision.
This authority to influence was established in the course of their lives. The point is, we all have this capacity. We can move the same magnitude of ideas and of values in the direction of our conviction, of our agenda. And we have been given the same uncertain lifespan to do so. We influence daily. The question is, are we nurturing the influences that we desire, or are we allowing ourselves to be swept along to another current, unwittingly donating our small part towards its strength and power? We find ourselves contemplating a very real possibility of a horrific future for us, but even more so for our children, heralded by the announcement of 400ppm of atmospheric CO2 this week. The number may be academic, but its meaning is far from it. The plain truth is that we have chosen to support the influence of people whose views we may never have agreed with in the first place. We do so when we purchase products that come branded with an indelible stamp of collateral damage, in a faraway country. We do so when we fail to build the visions that are in line with what we believe in in quiet moments alone. We do so when we consent to propositions because challenging them may cause us inconvenience, or cost us a friendship, or possibly a job.
We have the permission, in fact we have an obligation, to excercise this influence.
Now that you know, it is in your awareness, you can not afford to ignore your capacity, nor give it away with a clean conscience. The price is too high. This is your problem too.
Align yourself with people who believe what you believe.
Buy from them, work for them or with them, make them your clients, your customers, your allies.
Your voice, your influence will be multiplied.And one day, ten or so years from now, when your children ask what you did, you can proudly tell them that you did everything you could.
And it made all the difference.