The answer is found two deep.

How often do we find ourselves looking at a problem that resembles the iron curtain rather than a garden fence, a confronting and virtually un-surmountable show-stopper that defies all logic?

It could be a product we can’t seem to get to market, a potential client we can’t get in front of, or a family member that we are being challenged with. The point is, it bugs us, and sometimes it can cripple our business, a relationship or our life. 

Invariably the barrier is our way of thinking.

When a farming entrepreneur was looking to establish a farm in an area where the only water was oceanic saltwater, they had to look beyond the logical solutions. What was immediately available was clearly not going to work. What was available however had the potential of becoming a resource for something that would work.

I call this “two deep” interaction: looking not just at what we are directly engaged with, but Instead we look at the relationships of the things that we engage with directly.
Big picture thinking is like climbing a tree to look over the fence, going two deep is jumping over the fence and looking for solutions from the the other side. 

Next time you are confronted with a problem that completely leaves you stuck, take a step back and “zoom out”. The important thing is not to see the bigger picture with your agenda, but with the agenda of each of the second and possibly third level interactions that you are exploring. Most of these are likely to be invisible or not relevant to you directly. You may need to get a second pair of eyes to help you with the process. You may need to look at your problem perhaps from your customer’s point of view. It may be caused by a character trait of your kid’s teacher. It may be legislation that is affecting your supplier. The solutions that will create uniqueness and competitive edge are always found two deep.

The farm gets its fresh water from a solar-powered desalination system, and the result is a farming model of unprecedented energy and water efficiency. Nobody would have looked at the arid paddock and expected a crop to grow. This is a great example how we can solve problems by looking beyond our conventional interactions, by going two deep.

The solution to that irritating, elusive and absurd problem is waiting for you two deep. Now you know where to look.

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