What are you doing?
I mean that seriously, what are you doing? What is your influence, your cause?
So what is my point? – First, some context:
The “forces” that are the most powerful influences on the future of our planetary ecological integrity are driven not by corporations, but by people. People who have forged a capacity to make and influence such decisions. They may deliver those decisions through corporate or political channels. But ultimately a person or group of people, driven by a conviction, and agenda and a value system, make a decision.
This authority to influence was established in the course of their lives.
The point is, we all have this capacity. We can move the same magnitude of ideas and of values in the direction of our conviction, of our agenda. And we have been given the same uncertain lifespan to do so. We influence daily. The question is, are we nurturing the influences that we desire, or are we allowing ourselves to be swept along to another current, unwittingly donating our small part towards its strength and power? We find ourselves contemplating a very real possibility of a horrific future for us, but even more so for our children, heralded by the announcement of 400ppm of atmospheric CO2 this week. The number may be academic, but its meaning is far from it. The plain truth is that we have chosen to support the influence of people whose views we may never have agreed with in the first place. We do so when we purchase products that come branded with an indelible stamp of collateral damage, in a faraway country. We do so when we fail to build the visions that are in line with what we believe in in quiet moments alone. We do so when we consent to propositions because challenging them may cause us inconvenience, or cost us a friendship, or possibly a job.
We have the permission, in fact we have an obligation, to excercise this influence.
Now that you know, it is in your awareness, you can not afford to ignore your capacity, nor give it away with a clean conscience. The price is too high. This is your problem too.
Align yourself with people who believe what you believe.
Buy from them, work for them or with them, make them your clients, your customers, your allies.
Your voice, your influence will be multiplied.And one day, ten or so years from now, when your children ask what you did, you can proudly tell them that you did everything you could.
And it made all the difference.
As we pass the very unsettling milestone 400ppm of atmospheric CO2, more than ever the climate denialists are turning up the heat of their campaign. A completely irrelevant campaign. After all, that is not really the issue.
Sure, to argue that CO2 is not a problem is in essence saying that it is acceptable, necessary – and in fact unavoidable – to pollute, to squander non-renewable resources for short term gains, and deplete all our planetary ecosystems for our economy and business to prosper. An we don’t need to be scientists to understand how unethical and morally corrupt this point of view is.
The real issue is not climate change.
Climate change – whether it is happening or not, and whether you believe it is man made or not, – is simply a symptom. And it is only one of many.
The real issue is that we can not continue doing business as usual: we need a healthy ecosystem for our economy to exist, and for us as a species to exist. So besides the obvious ethical and moral hypocrisy embedded in pro-pollution arguments, we know that fossil fuels are a temporary source of energy and will – by choice or by force of nature – be phased out within our lifetimes. We know that waste and consumerism are phenomena with a limited lifespan, and will also change.
So ultimately, 400ppm or not, our current business and industry models are wrong, and by choice or by force they will undergo profound change within our lifetimes. To argue against this is as clever as the guy in that famous cartoon sawing the branch off on which he is sitting…